More Than Pizza —
A St. Louis Tradition
Since 1964, Imo's Pizza has been serving authentic St. Louis-style thin-crust pizza with Provel cheese to generations of families across the Midwest.
Born in St. Louis,
Beloved Everywhere
In 1964, Ed and Margie Imo opened the very first Imo's Pizza on The Hill neighborhood of St. Louis, Missouri. What started as a humble family pizzeria quickly became a local institution, beloved for its distinctive thin, cracker-like crust and the one-of-a-kind Provel cheese blend that defines the St. Louis-style pizza experience.
Over the decades, we've grown from a single storefront to more than 90 locations across the greater St. Louis area and beyond — but our recipe, our spirit, and our commitment to community have never changed. Every pizza that leaves our oven is still made with the same love and care that Ed and Margie poured into their very first pie.
We believe great pizza is about more than ingredients. It's about the people who make it, the neighbors who share it, and the memories built around the table. That's the Imo's way.
Our Mission & Core Values
Everything we do — from sourcing ingredients to serving our guests — is guided by a clear set of values that have shaped Imo's since day one.
Our Mission
To serve St. Louis-style pizza that brings people together — crafted with authentic ingredients, delivered with genuine hospitality, and built on six decades of community trust. We exist to make every meal a moment worth savoring.
Authenticity First
We never compromise on what makes Imo's unique. Our thin crust, our square cut, and our Provel cheese are non-negotiable. Authenticity is not just a value — it's the foundation of every pizza we make, every single day.
Community Roots
St. Louis is our home, and its communities are the heart of our business. We partner with local schools, charities, and neighborhood organizations to give back to the people who have supported us for generations.
Uncompromising Quality
From the freshest toppings to our house-made sauce, quality is visible in every bite. We source responsibly, prepare carefully, and refuse to cut corners — because our customers deserve the very best, every time.
Six Decades of Delicious History
From a single family kitchen to one of the most iconic pizza brands in the Midwest — here's how Imo's story unfolded.
The First Imo's Opens
Ed and Margie Imo open the original Imo's Pizza on The Hill in St. Louis, serving their signature thin-crust pizza with Provel cheese to the neighborhood for the first time.
Rapid Expansion Begins
With demand growing beyond The Hill, Imo's begins opening locations throughout greater St. Louis. By 1980, there are over 20 locations serving loyal fans across the city.
Online Ordering Launches
Imo's embraces technology early, launching one of the region's first online ordering systems, making it easier than ever for families across the metro to get their favorite pizza delivered.
Franchise Program Established
Imo's formalizes its franchise model, allowing passionate entrepreneurs to bring the authentic St. Louis pizza experience to new communities while maintaining the quality standards the brand is known for.
Catering & Events Division
Imo's launches a dedicated catering and corporate events division, bringing the beloved St. Louis-style pizza to weddings, sporting events, office parties, and large-scale gatherings across the region.
90+ Locations & Growing
With over 90 locations and a loyal community of millions, Imo's Pizza continues to honor its roots while embracing the future — bringing authentic St. Louis tradition to every table, every day.
Meet Our Team
Every great pizza starts with great people. Our team brings passion, expertise, and a shared love of St. Louis food culture to everything we do.
Marcus Webb
With over 20 years in the food industry, Marcus leads daily operations at our Hazelwood flagship, ensuring every guest experience reflects the Imo's standard of excellence.
Sofia Reyes
A culinary school graduate and St. Louis native, Sofia has perfected the art of the thin-crust pie. She oversees recipe consistency and leads menu innovation across all locations.
Daniel Park
Daniel brings precision and warmth to every event he coordinates. From corporate lunches to wedding receptions, he makes sure Imo's catering events go off without a hitch.
Angela Torres
Angela is dedicated to making every customer interaction exceptional. She trains our front-of-house team and manages guest feedback, turning first-time visitors into lifelong fans.
Interested in joining the Imo's family? We're always looking for passionate people.
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